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Press Kit

Everything you need.
Nothing you don't.

Brand facts, product specifications and ready-to-run imagery. Write about Prism in one sitting - then get back to the story.

Brand Facts

The short version.

Accurate, quotable, and confirmed against the current product line. If it isn't on this page, don't print it.

Category
Crystal-crafted sparkling soda - real fruit, fine-cut carbonation, zero artificial ingredients.
The Lineup
Four flavors: Original Ice, Blood Orange, Violet Berry, Lime Static.
Format
Slim 355ml (12oz) aluminum can, matte-touch finish, faceted prism mark, printed chill window at 3°C.
Sweetener
12g cane sugar average per can - roughly 40% less sugar than the soda-aisle standard. Nothing artificial, ever.
Dietary
Gluten free and vegan. Full ingredient disclosure printed on every can in legible type.
Availability
Launching via the Launch List first, then select bars, cafes and grocers. See Stockists.
"Every Prism flavor is a different way to bend the same light: real fruit, fine-cut sparkle and a finish that never turns syrupy."
- The Prism founding team, on the brand standard
PRISM brand identity flat lay with can, cards and crystal prism
Identity

One mark.
Many refractions.

The prism mark renders in a single accent color per flavor - Ice blue, Valencia orange, violet, static green. It is always set on obsidian dark, never on white, and never at an angle the geometry didn't intend.

Wordmark: PRISM, Space Grotesk, +22% tracking. Tagline: Refraction in every bubble.

See the Spectrum →
Media Assets

Ready to run.

Editorial-use imagery, cleared for press coverage of Prism Sparkling. Right-click any frame to save the full resolution file.

Hero product frame

Hero - Original Ice

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Full flavor lineup

The Full Spectrum

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High-speed splash frame

Splash Frame

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Founder in the flavor lab

Founder - The Lab

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Retail fridge stocked with Prism

Retail - The Fridge

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Prism logo mark on black

Logo - On Black

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